Role: Lead Designer
Collateral: Annual Reports, Digital Advertising, Brochures, Website Concepts, Infographics
VEDC is a national non-profit business development organization with a 42-year history of changing small business lending & education. Their mission is to create jobs through small business development in under-served communities. VEDC provide loans and educational assistance to local small businesses, particularly those owned by women and minorities who don’t qualify for traditional financing.
VEDC came to Counterintuity to assist them in their marketing and design collateral. The challenge of the projects were to target specific demographic profiles while keeping a contemporary, humanistic, and fresh look. The goal was to evoke emotion into the target audience, giving them the sense of empowerment and hope.