KCRW Rebrand

For: ArtCenter College of Design
Role: Transmedia branding system, research, planning, design, typographic, and digital/print production.

Overview

KCRW creates and curates a unique mix of content centered around music discovery, NPR news, cultural exploration and informed public affairs. Based on research and brand analysis, KCRW’s visual language doesn’t align to today’s current audience and trends. The goal of the rebrand is to bring in a fresh, bright and bold new look targeting the younger generation while providing for its current listeners.

This school project may not reflect the views or plans of KCRW. Images are owned and protected by the respective rights holders. Used here for demonstration purposes only.

Print Campaign

Based on the new positioning statement and strategy, a new print campaign was created promoting the three main services that KCRW provides.

Website

The website was stripped from light mode into dark mode and content was simplified from its previous design.

Mobile

The mobile application was redesigned from light mode into dark mode while applying the new visual language.

Social Media

Marketing Collateral

Strategy & Process Book

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