
PBS SOCAL
Agency: Counterintuity
Role: Lead Designer
Collateral: Logo, Annual Reports, Flyers, Digital Campaigns, Brochures, Posters/Banners, UI/UX
Overview
PBS stations are America’s largest classroom, the nation’s largest stage for the arts and a trusted window to the world. In addition, PBS’s educational media helps prepare children for success in school and opens up the world to them in an age-appropriate way.
Challenge
PBS Socal was looking to revamp their brand with a fresh and clean aesthetic. As the lead designer on the PBS account, I was able to capture the visual language that they were looking to communicate to their audience while keeping within their traditional brand guidelines.
Annual Report






PBS Live Logo & Campaign

Stationery




Annual Report





Posters





Digital Advertising / Social Media Campaigns



