FoodMatters

For: ArtCenter College of Design
Role: UX and UI Design, Branding.

Teammate: Ashwin Mohan

Overview

A project of the Adobe Creative Jam, FoodMatters is a native application where people with food insecurities or on the SNAP Program can have access to fresh food. The application allows the user to search for food pantries or stores in their area that accept SNAP. A food event module was created for people of the community to hold food drive events or major companies can post on the application allowing the user to be informed of food drive events in their area.

Challenge

How can the application help individuals and families fight food insecurity?

The Adobe Creative Jam

The Brief

The pandemic is dramatically increasing food insecurity and straining an extremely stressed supply. Loss of employment and income continue to increase demand for charitable food delivery and meal offerings, as will the closure of in-person educational systems which were once a fundamentally nourishing source for school children.

The Challenge

Design a mobile phone app that empowers a specific audience to help improve part of the chain of food collection and distribution. The app must provide a mode of measurement or service to a single or multiple systems. The audience may be a party involved in some way in the supply chain, or a messenger of public service around the severity of the insecurity issue of your choosing.

Research

My partner and I had less than one week to do the challenge so we had to rely on secondary research to help us understand our user and their challenges in food insecurity. Based on the data we collected, we found that the issue affected families that lived in rural areas compared to metro, low income communities, and minority ethnicity.

User Scenerio

Once we researched our data, a user scenario was created for us to empathize with the user.

Competitive Analysis

This lead us to come up with several app ideas that could benefit our target audience. The competitive analysis helped us understand what currently existed on the market and the feature analysis helped us see what functions existed in each app.