For: ArtCenter College of Design – Rebrand Project
Role: Research, Brand Strategy, Design, Photography
The Santa Barbara Zoo is dedicated to the preservation, conservation, and enhancement of the natural world and its living treasures through education, research, and recreation.
The Santa Barbara Zoo has been a premier establishment for years. With the drop in attendance, executives realize it is time to give the zoo a new look and feel to promote their passion in their animals, preservation and educating children thru fun activities.
Research and Discovery
Brand Audit Analysis
Santa Barbara Zoo connects visitors with animals of the natural world.
Enriches visitors lives by showing the beauty of the the natural world.
Participates in conserving, protecting and caring for extinct animals
Educates and encourages children by creating fun educational programs.