Santa Barbara
Zoo Re-Brand

For: ArtCenter College of Design – Rebrand Project
Role: Research, Brand Strategy, Design, Photography

Overview

The Santa Barbara Zoo is dedicated to the preservation, conservation, and enhancement of the natural world and its living treasures through education, research, and recreation.

Challenge

The Santa Barbara Zoo has been a premier establishment for years. With the drop in attendance, executives realize it is time to give the zoo a new look and feel to promote their passion in their animals, preservation and educating children thru fun activities.

Native Application

Brand Book

Process

Research and Discovery

Brand Audit Analysis

competitive analysis

Brand Driver

Brand Values

CONNECT

Santa Barbara Zoo connects visitors with animals of the natural world.

ENRICH

Enriches visitors lives by showing the beauty of the the natural world.

SAVE

Participates in conserving, protecting and caring for extinct animals

EDUCATE

Educates and encourages children by creating fun educational programs.

Keywords

playful

engaging

family­­­­­­

inclusion

education

friendly

Color atmosphere

Photographic Style

Patterns and Image Treatment