Santa Barbara
Zoo Re-Brand

For: ArtCenter College of Design – Rebrand Project
Role: Research, Brand Strategy, Design, Photography

Overview

The Santa Barbara Zoo is dedicated to the preservation, conservation, and enhancement of the natural world and its living treasures through education, research, and recreation.

Challenge

The Santa Barbara Zoo has been a premier establishment for years. With the drop in attendance, executives realize it is time to give the zoo a new look and feel to promote their passion in their animals, preservation and educating children thru fun activities.

Website

Native Application

Print Campaign

Wayfinding

Bus Wrap

Retail

Brand Guidelines Book

Process Book