Santa Barbara
Zoo Re-Brand
For: ArtCenter College of Design – Rebrand Project
Role: Research, Brand Strategy, Design, Photography
Overview
The Santa Barbara Zoo is dedicated to the preservation, conservation, and enhancement of the natural world and its living treasures through education, research, and recreation.
Challenge
The Santa Barbara Zoo has been a premier establishment for years. With the drop in attendance, executives realize it is time to give the zoo a new look and feel to promote their passion in their animals, preservation and educating children thru fun activities.
Native Application
Brand Book
Process
Research and Discovery
Brand Audit Analysis
competitive analysis
Brand Driver
Brand Values
CONNECT
Santa Barbara Zoo connects visitors with animals of the natural world.
ENRICH
Enriches visitors lives by showing the beauty of the the natural world.
SAVE
Participates in conserving, protecting and caring for extinct animals
EDUCATE
Educates and encourages children by creating fun educational programs.
Keywords
playful
engaging
family
inclusion
education
friendly
Color atmosphere
Photographic Style
Patterns and Image Treatment
